All-New Mazda2 Rolls Off Production
Line
21-MAY-2007
Japan sales to commence in summer
2007
HIROSHIMA, Japan—Mazda Motor Corporation today
held a rollout ceremony for the all-new Mazda2 (known as
the Demio in Japan) at its Ujina Plant No.1 (U1) near
Mazda’s headquarters in Hiroshima. Approximately 550
people, including Mazda’s Executive Vice President,
Robert J. Graziano, together with other Mazda executive
officers, union representatives and employees, gathered
to celebrate the start of new Mazda2 production. The
first car to come off the line is bound for the Japanese
market, with sales due to commence in summer
2007.
Mr. Graziano greeted the attendees, saying, “The
all-new Mazda2 is the first of Mazda’s new generation
products to evolve to the next stage. While the current
model was intended for the domestic market, the new model
has been developed into a globally competitive car. I
wish to congratulate you all on your hard work, which has
now successfully brought us to the start of full mass
production. I am convinced that the all-new Mazda2 will
capture the hearts of our customers and demonstrate to
drivers the world over that, ‘Mazda vehicles look
inviting to drive, are fun to drive, and make you want to
drive them again.’ The new Mazda2 offers an exhilarating
driving experience that is the soul of Zoom-Zoom and we
will continue to build cars with the strong understanding
that safety and environmental friendliness are a vital
part of making cars fun-to-drive.”
By focusing on weight reduction during its
development, the all-new Mazda2 is roughly 100 kilograms
lighter than its predecessor, placing it among the most
fuel efficient vehicles in its class. It also has
substantially improved safety performance. Based on
Mazda’s excellent driving dynamics, the all-new Mazda2
meets today’s demanding regulatory requirements and
customer needs for excellent styling, maneuverability and
economy. The all-new Mazda2 European model was greeted
with great acclaim at its world premiere at the Geneva
Motor Show in March 2007 and again at its Asian debut
during the Shanghai Motor Show in April.
Along with continuing production of the all-new
Mazda2 at the U1 plant, additional Mazda2 production will
begin at the Ujina Plant No.2 (U2) in June 2007. Sales
will commence in Japan, followed by Europe and Australia
and other markets. Production of Mazda2s for the Chinese
market is scheduled to start at the Changan Ford Mazda
Nanjing plant by the end of 2007.
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