All-new Mazda2 leads Mazda to all-time record sales
05-NOVEMBER-2007

*Best month ever for Mazda in Australia
*Every month in 2007 has been a record
*Mazda’s 2007-YTD total eclipses 2006 full-year result with two months to run
*Mazda strengthens its 4th position in the overall sales charts
*1193 Mazda2 sales smash previous record 896 of set in September 2007
*Mazda6 is best-selling imported medium car – appeal remains strong ahead of an all-new model in early 2008

The all-new Mazda2 led Mazda’s record October sales charge to 7271 new vehicles – the biggest month ever for Mazda in Australia, and the tenth record month in a row.

This result eclipses Mazda’s previous best of 7140 set in March earlier this year.

Australians bought 1193 Mazda2s in October, setting an all-time record and securing an unprecedented 11.0 per cent share of this hotly-contested market segment (light cars < $25k).

This result bolsters Mazda’s position as Australia’s fourth-biggest brand, with a 21 per cent lead over its fifth-placed rival.

October’s record-breaking effort continues Mazda’s incredible 2007 sales momentum – all ten months have set new monthly records.

In fact Mazda’s 2007 YTD total of 64,929 surpasses the company’s impressive 2006 full-year sales result of 63,664 with two months to spare, and looks set to break the current all-time record of 66,520 set in 2005.

Managing director of Mazda Australia, Doug Dickson, said:

"It’s great to see the Mazda2’s mix of style, value and performance hit the sweet spot with Australians."

"This fantastic October result is proof that Mazda’s broad vehicle range has strong appeal with Australian consumers."
 

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