MAZDA BUILDS 800,000TH ROADSTER
7-FEBRUARY-2007
The world’s favorite lightweight, open-top,
two-seat sports car sets a new record
HIROSHIMA, Japan—Total production of Mazda Motor
Corporation’s Roadster reached 800,000 units on January
30, 2007. This significant milestone was achieved 17
years and nine months after production commenced in April
1989. The Roadster was certified as the world’s top
selling lightweight, open-top, two-seat sports car by
Guinness World Records of the U.K. when production
reached 531,890 units in May 2000. Now that cumulative
production has topped 800,000 units, Mazda is reapplying
with the Guinness organization to have the record
updated. The Roadster is known as the MX-5 in Europe and
North America.
The current third generation Roadster was
launched in August 2005. As a lightweight, open-top
sports car, it features enhanced driving performance
through carefully scrutinized savings in body weight,
optimal weight distribution and the latest features to
meet safety and environmental requirements. In August
2006, Mazda added the Power Retractable Hard Top model to
the Roadster lineup. It features a groundbreaking
electric roof system that doesn’t reduce trunk space at
all. To date, the Roadster has won more than 40 awards,
including 2005-2006 Japan Car of The Year, and enjoys
worldwide acclaim.
Mazda will continue to evolve the Roadster and
carry forward the "Jinba Ittai" (rider and horse as one)
concept of the original, so that even more people will
have the chance to experience the fun of a car that
responds precisely as the driver intents.
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