Mazda’s Amazing August
07-SEPT-2007

Mazda Australia has stayed ahead of game recording its best ever August with 6,074 retails, an increase of 21.2 per cent over the same month last year and 1040 over its closest full-line import rival.

August VFACTS figures confirmed that Mazda is the country’s top selling vehicle importer, a leadership position bolstered by a stunning eight consecutive record months.

Sitting fourth in the sales race, year-to-date Mazda has sold 51,642 vehicles and maintains a strong market share of 7.4 per cent. This is an increase of 0.74 per cent on the same time last year.

Mazda’s diesel commercial utility, BT-50, was the company’s stand out model last month, notching its third consecutive best ever month (1047 sales). Sales of the BT-50 accounted for 6.0 per cent of the light commercial segment year-to-date, an increase of 1.1 per cent on the same time last year.

Mazda3 was another top performer, topping Mazda’s sales charts with 2,759 retails. Last month Mazda3 was the country’s fourth most popular car surpassed only by local manufacturers.
Year-to-date Mazda3 sales hold a 15.5 per cent stake in the sub $40,000 passenger segment, equating to an additional 2666 sales achieved at the same time last year. 

This sales success can in part be attributed to the choice Mazda3, sedan or hatch, offers customers. The Mazda3 range has four engines, four transmissions and five grades spanning $20,990 to $43,690.

Mazda3 sales combined with strong performances across the company’s passenger range helped Mazda achieve an 8.9 per cent share in the passenger car segment, year-to-date. This is a sales increase of 6.3 per cent, or 2241 cars, over the same time last year.

The escalating popularity of Mazda’s stylish crossover SUV, the CX-7, combined with sales of the Tribute, upped Mazda’s share in the competitive Compact SUV segment to 11 per cent, from 3.1 as at August last year. The CX-7 was the company’s third highest-selling vehicle last month with 648 retails.

Mazda Australia’s managing director Doug Dickson said: “This is an exciting time for Mazda in Australia. Not only are we currently posting record sales, but our second generation of Zoom-Zoom cars is about to emerge, starting with the safer, lighter and cuter new Mazda2 on September 13.

“We are confident these exciting additions will make Mazda’s Stylish, Insightful and Spirited product range even more appealing to the private buyer.

“Having achieved eight consecutive record sales months, we are well on track to retail between 73,000 and 75,000 vehicles by year’s end.”

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